My new refereed journal article has been published online by Health Promotion International. It identifies opportunities and challenges when using social media and digital video for health promotion with communities from diverse cultural and linguistic backgrounds in Australia, including migrants and refugees.

The piece focuses on:

• the concept of ‘participation’
• the relationship between ‘old school’ forms of community driven digital video production and the online, re-mixed world of YouTube
• the ways in which language, literacy, educational level, age, gender and other factors shape experiences with the internet
• how social media risk becoming exclusive forms of heath and wellbeing communication.

From this perspective, it provides evidence-based recommendations for practice and future research.

What I like most about this article is the sense of history it creates. It proposes integrating ‘online’ modes of communication with previous ‘offline’ techniques for encouraging participation.

The abstract is available or if you’d like to know more feel free to contact me. Other relevant work:

Digital Technology, Diabetes and Culturally and Linguistically Diverse Communities: A Case Study with Elderly Women from the Vietnamese Community

Sending the Right Message